Rooted in Comfort

With soft florals, gingham prints, and timeless accessories, this is a collection that’ll take you through the years - not just the seasons.

We’ve spent 10 years cultivating comfort and confidence. Now, Homegrown is yours to wear.


New In: Clothing


Crafting Women’s Underwear Since 2016

Founded in 2016 by husband-and-wife team Dan and Mel Marsden, Lounge quickly became a leading global underwear brand.
Today, Lounge is a British modern fashion house, taking inspiration from the brand’s roots in lingerie and women’s underwear and are reshaping the future of women’s fashion.