Women's Bras

Our in-house team of bra experts have crafted luxurious bra styles that deliver the perfect blend of elegance and comfort.

This collection offers an array of women’s bras in many different styles, from comfortable t-shirt bras to functional strapless bras. Our bras are always crafted from premium fabrics, from buttery-soft modal to delicate lace and mesh.

Offering bras with sophistication and durability, high-quality fabrics delicately encompass the underwires throughout our bras, ensuring flawless structure and sculpting, without causing discomfort.

Hand-designed in the UK, the buttery-soft fabrics Lounge bras are guaranteed to be kind & gentle to your skin. Serving as the foundation of self-confidence, explore bold colours and cuts that reflect your unique style with our bras for women.

Shop the full collection of women’s bras here.

Lounge champions the female form, and when it comes to bras, our all-female team of designers understand the issues that come from an ill-fitting bra. It’s therefore important to know how to measure your band, bust & cup size to support you best.

Learn more about how to measure your bra size at home.

Discover the full range of women’s bras here.

Bra sizing is a combination of band size and cup size to ensure the perfect fit.

Band Size (e.g., 32, 34, 36): Measured around your ribcage, just under the bust, and rounded to the nearest even number.

Cup Size (A through to G) is determined by measuring the fullest part of your bust and subtracting the band measurement, where every inch of difference corresponds to an equivalent cup size:

1" = A cup

2" = B cup

3" = C cup

4" = D cup

For example, if your underbust measures 34 inches and your bust measures 37 inches, you’d wear a 34C.

Shop the full collection of women’s bras here.

Selecting the right bra for optimal support depends on design, structure, and fit. Here are the top styles known for superior support:

1. Full-Coverage Bras

Ideal for: Larger busts, everyday wear

Key Features: Higher-cut cups, wide straps, and reinforced underwire provide full support and minimise movement.

2. Underwire Bras

Ideal for: Lift and shaping

Key Features: A structured underwire helps support and separate the bust, maintaining shape and reducing strain.

. Structured Longline Bras

Ideal for: Maximum support and posture enhancement

Key Features: An extended band distributes weight more evenly, reduces pressure on the shoulders, and provides added stability for all-day comfort.

4. Balconette & Plunge Bras (with reinforced underband)

Ideal for: Lift with structured support

Key Features: A firm band and strategic strap placement offer stability while enhancing natural shape.

For the best support, look for wide straps, structured cups, reinforced side panels, and a properly fitted band. A well-fitted bra should feel secure, comfortable, and provide the necessary lift and stability.

Shop the full collection of women’s bras here.

During pregnancy, comfort and support are key as your body changes. The right bra should adapt to growth, provide gentle support, and reduce strain. Here are the best styles for maternity wear:

1. Maternity Bras

Perfect for: Everyday comfort and flexibility

Key Features: Soft, stretchy fabrics, wider straps, and adjustable bands to accommodate growth without restriction.

2. Wireless Bras

Perfect for: Gentle support without pressure

Key Features: Wire-free designs prevent discomfort and allow for natural movement while still offering lift and shape.

3. Full-Coverage Bras

Perfect for: Larger busts and added support

Key Features: High-cut cups, wider bands, and reinforced straps help distribute weight and prevent strain on the back and shoulders.

4. Sleep & Lounge Bras

Perfect for: Nighttime comfort and light support

Key Features: Soft, seamless designs that provide gentle support while accommodating fluctuations in breast size.

5. Nursing Bras

Perfect for: In the later stages, this bra provides easy breastfeeding access postpartum

Key Features: Drop-down cups, breathable fabric, and flexible bands that offer support while making nursing more convenient.

For maximum comfort, opt for adjustable, stretchy, and breathable materials that adapt to your body throughout pregnancy. Explore this collection to find the perfect fit for every stage.

Balcony Bras & Balconette Bras | Basic Underwear & Comfortable Bras | Black Bras | Blossom | Cotton Bras | Crop Top Bras | Dd+ Bras & Plus Sized Bras | Everyday Bras & Everyday Lingerie | Lace Lingerie & Lace Underwear | Lace Bralettes & Lace Bras | Longline Bras & Longline Brassiere | Mesh Bras & Mesh Bodysuits | Non-Padded Bras | Non-Wired Bras & Wireless Bras | Nude Bras | Padded Bras | Push-Up Bras & Super Push-Up Bras | Red Lace Bras | Seamless Thongs | See-Through Bras | Sexy Bras | T-Shirt Bras | Triangle Bras & Triangle Bralettes | Wired Bras & Underwire Bras | White Bralettes