At Lounge, comfort has always been at the heart of everything we do. Since our very first design, we've spent a decade perfecting the art of lingerie, and learning exactly what it means to create pieces that feel as beautiful as they look. That journey has led us to this moment: the launch of one of our most innovative collections yet.
Meet the PillowSoft™ Collection - a collection designed to be felt, not just worn. At the heart of this collection is our brand-new PillowSoft™ fabric - a buttery-soft microfibre with a lightly sueded, brushed finish that genuinely feels like a second skin. The moment you touch it, you'll understand why we spent so long getting it exactly right. Ultra-soft to the touch, with an impressive natural stretch and smoothing quality, this fabric has been engineered to move with your body and support it effortlessly throughout the day.
"Our PillowSoft Collection is designed to bring elevated comfort to your everyday lingerie drawer. A standout style within the collection is the Push-Up Bra, which delivers a cloud-like feel without compromising on support. This is my favourite piece of the collection!"
— Emma, Product Designer - Lounge
Each bra style in the PillowSoft™ Collection features sleek, bonded finishes without any exposed stitching, creating a flawless look which disappears beneath clothing seamlessly. This is the collection you’ll reach for, day after day.
With three distinct bra styles to explore and a size range designed to be inclusive, this is the everyday lingerie staple you didn't know you were missing. We’ll take you through each style in detail, and find the one that was made for you.
Explore The PillowSoft™ Range
PillowSoft™ Scoop Bra
This scoop-neck bra uses two layers of moulded fabric to create a smooth, sleek finish with hidden, cushioned wire casing. The deep plunge neckline is great when worn under low-cut tops or dresses, giving your bust the perfect lift without being visible.
PillowSoft™ T-Shirt Bra
This T-shirt bra features smooth foam moulded cups, with a hidden flexi wire that’s perfect for everyday comfort without compromising on structure and support. This is the perfect everyday style to give your bust a natural lift and still provide ultimate comfort.
PillowSoft™ High Push Up Bra
Our PillowSoft™ Push-Up Bra features soft padding to create a push-up effect with ultimate comfort. Using soft foam to give a natural feel, this is the most comfortable push-up bra you’ll ever wear.
