Get To Know: The 2025 Valentine’s Collection
As we step into 2025, Lounge is embracing a new era. Yet, when it comes to Valentine’s Day intimates, Lounge remains at the forefront of sexy lingerie design and continues to set the standard for the industry.
Lounge presents the 2025 Valentine’s Collection, featuring three distinct elements inspired by femininity, passion, and beauty.
Emily Blount, Head of Product at Lounge, explains: “This year, we approached our Valentine’s Collection with a fresh and unique perspective. Our goal was to craft three distinct themes, ensuring we captured the essence of every type of Valentine. Each collection embodies its own identity: Mariana appeals to the hopeless romantic, Amoura celebrates the devoted lover, and Vida empowers the dominant woman.”
Every detail within this collection has been carefully curated, from the initial sketches to the final samples - all embroidery, elastic and trim have been thoughtfully chosen to reflect their respective theme. This blog is here to guide you through what makes each part of the collection special, highlighting the unique features they offer and how they embody the essence of Valentine’s Day.
Mariana
Kicking off this 2025 Valentine’s Collection, meet Mariana — a design that captures the essence of femininity, highlighted by the bold use of pink throughout.
Senior Product Designer, Jessie Drabble, says “When we discovered the heart-shaped embroidery adorned with delicate heart and floral details, we knew it was destined to define the Mariana collection.” She continues “Its soft pink hues, accented with lilac and pale blush tones, perfectly encapsulate a fun, feminine aesthetic. The heart-shaped lock charm symbolises the “key to my heart,” tying together the romantic inspiration behind this dreamy collection.”
Learn More About Mariana
This collection begins with the elegant Mariana Balcony Set - a perfect ensemble to wear year-round and as a special showstopper this Valentine’s Day. This gorgeous set would be best worn under a silky slip dress with a slightly plunging neckline, creating a flirtatious Valentine’s outfit.
Second is the Mariana Intimates Set, which includes a bra, thong, suspender & garters, creating an ultimate sexy Valentine’s ensemble. To enhance this set further, adorn a sheer Robe as a final layer of indulgence.
Third is the delicate Mariana Babydoll & G-String set, which offers a sheer layer, flowing with details and effortlessly feminine - the perfect ensemble to slip into after hours.
To conclude the Mariana Collection, Lounge presents the Mariana Sheer Robe - a stunning final layer that pairs beautifully with any Intimates set, whether contrasting with another colour or complementing a pink Intimates set.
Shop the full Mariana Collection here.
Amoura
Next, we have the Amoura Collection, a tribute to devotion. Lounge Product Designer, Emma Cain, shares “Amoura redefines traditional red Valentine’s lingerie, elevating it to a bold and sensual expression of passion. The exquisite embroidery features heart and floral motifs, enriched by contrasting pink highlights and a deep, sultry red base.”
Learn More About Amoura
Amoura begins with the Amoura Intimates Corset & Thong Set, showcasing the best of British contour design. This set aims to provide a sexy silhouette, perfect for Valentine’s Day. The structured lace contouring within the corset creates an ideal top to wear as part of a date night outfit, alongside a jacket and tailored trousers.
Next comes the Amoura Intimates Set, complete with a matching bra, thong, suspender and garters - creating a stunning ensemble guaranteed to inspire intensity and passion. The suspenders & garters within this set allow for head-to-toe indulgence that is bound to leave a lasting impression.
Third within this collection is the Amoura Balcony Bra & Thong Set. This matching set is adorned with delicate lace and intricate details, allowing you to indulge wear after wear this Valentine’s Day.
Finally, the Amoura Collection is elevated by the all-new Long Sleeve Sheer Gloves. This striking piece adds an extra layer of feminine allure to any of the Amoura Intimates, effortlessly enhancing the collection’s irresistible appeal.
Shop the full Amoura Collection here.
Vida
The Lounge 2025 Valentine’s Collection ends with the all-black Vida, inspired by the idea of the “femme fatale” and a fierce, seductive style.
Emily Blount describes “The key-and-chain charm enhances the ‘lock me up’ theme, while the addition of a blindfold amplifies the daring, provocative allure of the dominant woman.”
Learn More About Vida
This collection begins with the matching Vida Balcony Bra & Thong Set, designed to envelop your skin in lace - capturing the essence of magnetic temptation. This set is perfect to wear underneath a date night outfit, or as a dramatic centrepiece.
Secondly, the Vida section brings you the Vida Intimates Set, including a bra, thong, suspender & garters. This set completely embodies the drama and decadence of Valentine’s Day.
Next in the Vida section is the stunning Vida Bodysuit, featuring intricate lace details and showcasing the signature chained embroidery that defines the Vida style. This set is perfect for those who prefer more coverage in their Intimates, without compromising on the stunning details and intricate design.
The Vida Slip Dress & G-String Set is next in this all-black section. This elegant set is ideal for an enchanting Valentine’s evening. Finally, Vida ends with a seductive final touch, the Vida Embroidered Blindfold. Pair this with any of your Vida Intimates this Valentine’s Day and indulge in Lounge.
Shop the full Vida collection here.
How to purchase the Lounge Valentine’s Collection
Shop the Lounge Valentine’s Collection now.
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