Hi,
I’m so pleased you found yourself here.
Mel here, co-founder of Lounge and one of the trustees of The Lounge Foundation.
I wanted to create a space to update our close community on all of the amazing things we’re doing, and planning to do, as a charity foundation… and a trustee’s journal felt like the perfect place to start.
After all, we pride ourselves on being a brand and a charity that is driven by real humans, and writing down my excitement and experiences with the Foundation onto paper felt like the most human thing to do.
So, what I’d love to begin on opening your eyes up to is the reason why.
Why set up The Lounge Foundation
Why did it mean so much to us?
The answer is, honestly, so simple.
Because we wanted to make a genuine impact on people’s lives, and be able to feel a deeper connection to where our incredible community’s donations were going.
We’ve created something so special in Lounge. Over the years, the brand has evolved into this incredible platform where we’ve gained such a large voice, a beautiful community of like-minded people, and an internal team who genuinely care.
For nearly half a decade, we had campaigned for breast cancer awareness through our Feel Your Breast campaign - and without us even intending it to, the campaign in itself naturally became a key pillar of the brand - another part of our soul.
The relationships we’ve built through the campaign, the stories we’ve listened to and learnt from, and the lives we’ve changed… It has grown into something we never quite expected, and is one of my proudest moments as a founder to date.
In 5 years we raised over £1 million, and honestly, as it was building, gaining momentum year on year, and we continued partnering with such incredible charity organisations, we quickly began to realise that if we could create a space where we could craft our own projects, initiatives and programmes, take the incredible funds raised from the Feel Your Breast campaign, and drive it into places where we can see projects through from beginning to end, have more control on where the funds are being spent, and then go on to tell the stories of where that money goes… Well, wouldn't that be a beautiful thing?
So, that’s exactly what we did.
And that is how the Lounge Foundation was born.
A charity dedicated to supporting women’s and children’s health - which of course still has a huge focus on Breast Cancer Awareness through our yearly Feel Your Breast campaign, but as it grows, will continue to expand on its vision and projects we can build on, for causes we care about.
We really are only at the very beginning of our journey, and we are so excited to continue sharing our stories and successes along the way with you.
We hope to make you proud, and to build a legacy in this little corner of the world that we’re creating.
With love,
Mel xo